top of page

AI in Hollywood: Sony Pictures CEO States the Company Intends to use AI for their Animations

Sony Pictures CEO States the Company Intends to use AI for their Animations
Sony Pictures CEO States the Company Intends to use AI for their Animations

Sony Pictures has become the first major Hollywood studio to publicly announce its intention to use artificial intelligence (AI) in its animation filmmaking process. This groundbreaking move comes on the heels of the recent writers' strike, which ended with the Writers Guild of America (WGA) securing key protections for its members against the potential threats posed by AI.

During the strike, Hollywood writers expressed grave concerns about AI's potential to replace human creativity and jobs. They feared that studios would leverage the technology to generate scripts and ideas, diminishing the role of writers to mere polishers of AI-generated content. The WGA's successful negotiation of the new contract ensured that writers have a say in how AI is utilized and that they receive proper credit and compensation for their work, even when AI is involved.

However, Sony Pictures' announcement has reignited fears among creatives about the future of their jobs. CEO Tony Vinciquerra stated that the company intends to use AI to produce animated films "in more efficient ways," a statement that many interpret as a cost-cutting measure that could lead to job losses.

This development highlights a broader issue in corporate America: the tendency for companies to prioritize cost savings over the well-being of their employees. As AI becomes more prevalent across industries, there is a growing concern that businesses will use the technology to automate jobs and reduce their workforce, rather than investing in their employees by raising salaries or hiring more people.

In fact, numerous companies across various sectors are already opting to fire employees or freeze hiring due to the perceived benefits of AI. This trend underscores the need for workers to advocate for their rights and for policymakers to implement regulations that protect employees from the potential negative impacts of AI in the workplace.

Sony Pictures' decision to openly embrace AI in its animation process may be a sign of things to come in Hollywood and beyond. While the WGA's successful negotiation of protections for writers is a positive step, the broader implications of AI for the creative industry and the workforce at large remain uncertain. As AI continues to advance and permeate various sectors, it is crucial for workers, unions, and policymakers to remain vigilant and proactive in addressing the challenges posed by this transformative technology.


Click here to book a FREE AI Consultation with David




Thanks for subscribing!

bottom of page