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In a landmark development that signals the future of sports media, "Jocks and Bots" has introduced Aila, the world's first female AI sports and technology co-host. Launching today, November 21st, 2024, Aila joins former NFL champion Brandon London and technology entrepreneur David Borish in a show that transforms how we explore the intersection of sports, technology, and culture.
Powered by Delphi.AI's advanced platform, Aila represents more than just a technological achievement – she embodies the evolution of sports broadcasting in an era where artificial intelligence is reshaping every aspect of athletics and entertainment. The show's unique format combines London's insider perspective as both a Super Bowl winner and NY Post Sports digital host with Borish's extensive background in sports technology innovation, creating a dynamic environment where Aila's AI-driven insights add a fresh dimension to sports tech coverage.
"When David pitched me the idea of doing an AI co-host, I immediately knew that would set us apart from everyone else," says London, who brings nine years of sports broadcasting experience to the show. His co-host, David Borish, whose touch-to-slow video control technology has been adopted by the NFL and other professional sports organizations, saw an opportunity to innovate in the rapidly expanding sports technology market, which is projected to reach $52.7 billion by 2032.
What sets Aila apart is not just her role as an AI personality, but her ability to engage with audiences in real-time across multiple platforms, including Instagram and LinkedIn LIVE. The show's commitment to global accessibility is evident in Aila's multilingual capabilities – at launch, she can interact with viewers in seven languages: English, Spanish, French, German, Italian, Portuguese, and Dutch.
"Jocks and Bots" arrives at a pivotal moment in sports technology evolution, where artificial intelligence, virtual reality, and wearable technology are transforming how athletes train, how games are analyzed, and how fans engage with their favorite sports. The show's format reflects this transformation, featuring a mix of live sports headlines, technology segments exploring AI developments, and interviews with athletes, coaches, and technology innovators.
Dara Ladjevardian, CEO and Co-Founder of Delphi, emphasizes the significance of Aila's role: "At Delphi, we're disrupting how experts share their knowledge and connect with audiences. Aila represents the perfect fusion of sports expertise and AI innovation, enabling 'Jocks and Bots' to deliver unprecedented interactive content to viewers worldwide."
The show's target audience reflects the changing demographics of sports media consumption, focusing on viewers aged 18-34 who are equally interested in athletic achievement and technological innovation. By combining high-production value with the flexibility to create content virtually or on-site nationwide, "Jocks and Bots" positions itself at the forefront of sports media evolution.
Aila is now live and ready to discuss all aspects of sports and technology with fans through video calls, standard calls, or text chat at delphi.ai/aila. As sports technology continues its rapid advancement, "Jocks and Bots" and its pioneering AI co-host Aila are poised to shape the future of sports media coverage, offering a unique blend of expert analysis, technological insight, and interactive engagement that speaks to the next generation of
sports fans.
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