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From Moguls Mobile to Apple Vision Pro: Apple's Evolution into Virtual Reality

Moguls Mobile by Daymond John & Apple Vision Pro
Moguls Mobile by Daymond John & Apple Vision Pro

The article below was initially published in July when Apple unveiled the Apple Vision Pro virtual reality (VR) headset. As the Apple Vision Pro headset hit the market this week to stellar reviews, I wanted to repost the original article. Personally, this development is particularly exciting for me, having dedicated several years along with my partners Daymond John (FUBU / Shark Tank) & Gregg Smith (Evolution VCP), starting in 2015, to working on both hardware and software in the VR space.

Back then, the hype generated by products similar to ours faded quickly as the prevailing market consensus deemed VR not ready for prime time.

However, fast-forwarding nine years to the present week, it appears that Apple has once again managed to capture the spotlight. The public is proudly donning their VR headsets, and the markets are responding with enthusiasm to the Apple Vision Pro.

Only time will reveal whether this moment will serve as the catalyst for a shift in the perception of VR, potentially integrating it into our daily lives, much like the transformative impact the iPhone had.


In a memorable moment on July 6th, 2015, Moguls Mobile, a company co-founded by Daymond JohnGregg Smith, and myself, made history by introducing the world to the first-ever  headset sold on live television through the Home Shopping Network (HSN). While our company had successfully launched several innovative products over the years, this particular headset held a special place in our hearts for numerous reasons.

At its core, the Moguls Mobile  Headset is built on the foundation laid by , taking virtual reality to the next level. Made of sturdy plastic and equipped with two superior lenses, our headset surpassed its cardboard competitors. The front of the device featured a convenient compartment designed to house the  securely, with the screen facing the lenses. Prior to closing the lid, users were required to download and engage with one of the limited virtual reality apps available at the time, such as VRSE and Jaunt VR.

The release of the iPhone 6S earlier that year proved to be a pivotal moment, as it provided the necessary hardware and software capabilities for an early VR headset to become a reality. With its high-resolution display, powerful processor, and motion sensors like the accelerometer and gyroscope, the iPhone 6S offered the foundation needed to support a transformative.

Personally, my initial encounter with virtual reality left an indelible impression, igniting my passion for the  and fueling my determination to create something within this space. The Moguls Mobile VR Headset was the culmination of years spent building innovative products, and it remains a source of immense pride for me.

Fast forward to June 5th, 2023, and once again, the excitement reminiscent of that first VR experience has resurfaced with the unveiling of the . As spatial computing takes center stage, seamlessly blending digital content with our physical surroundings, emerges as the epitome of this technological revolution.

Distinguishing itself from traditional VR headsets, Apple Vision Pro relies solely on , eliminating the need for external controllers. Leveraging Apple's expertise in hand gesture recognition, the device boasts hyper fine-grained  that excels in various lighting conditions, hand positions, and occlusion. Additionally, the crown feature allows users to finely adjust the interpolation between the real world and immersive VR, enhancing the overall experience by blocking out external visual stimuli.

In a significant advancement, , a notable aspect of Apple Vision Pro, intelligently recognizes individuals in the user's vicinity and promptly interrupts the immersive experience when necessary. This innovative capability promises to be a game-changer, ensuring seamless interactions with others in shared virtual environments.

Moreover, Vision Pro introduces the  feature, capable of scanning and reconstructing a  based on the user's face. This extraordinary capability not only allows for personalized avatars but also enables the creation of digital personas for FaceTime calls, adding an extra layer of connection and expression to virtual communication.

Equipped with a built-in , Vision Pro empowers users to capture moments in three dimensions, providing a unique and immersive way to relive memories. Additionally, this cutting-edge headset presents the opportunity to watch , including blockbusters like , for an unparalleled cinematic experience.

Recognizing the significance of content partnerships, Apple has collaborated with The Walt Disney Company, ensuring that  + will be available on Vision Pro from its very first day of launch. This integration opens up a world of beloved entertainment and immersive storytelling for users to explore.

The technological prowess of Vision Pro is further exemplified by its staggering pixel count, surpassing even  resolution per eye with an impressive 23 million pixels. Combined with  technology that analyzes the user's surroundings, Vision Pro delivers the ultimate in audiovisual immersion, bringing content to life in ways previously unimaginable.

As Apple Vision Pro makes its mark on the landscape of virtual reality, it serves as a testament to the enduring spirit of innovation that drives the industry forward. With its remarkable features and the promise of a transformative user experience, Vision Pro cements Apple's position at the forefront of immersive technology, paving the way for a new era of.


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