The 2016 elections unveiled a new era of technological disruption in politics. The Cambridge Analytica scandal exposed the misuse of data from millions of Facebook profiles for ad targeting in the American presidential campaigns. This revelation, which came after the election, raised serious questions about the integrity of the electoral process.
This scandal underscored a growing trend—the unchecked collection and use of data. This trend not only intruded on Americans’ privacy but also undermined democracy by enabling sophisticated voter disinformation and suppression. It highlighted how digital platforms, massive data collection, and increasingly sophisticated software create new avenues for bad actors to generate and spread convincing disinformation and misinformation at potentially massive scales.
As we gear up for the upcoming elections, we must ask: Can history repeat itself? With the rapid evolution of media and technology, the threat is palpable. However, with increased vigilance, stricter regulations, and advanced AI detection technologies, we can hope to mitigate these risks.
Recently, an incident involving a fake AI-generated robocall mimicking Joe Biden’s voice has amplified concerns about the potential misuse of AI technologies in elections. This incident, involving AI technologies such as deepfakes and voice cloning, serves as a stark reminder of the significant threat to the integrity of our democratic processes. Deepfakes, hyper-realistic fake videos or audio recordings made using AI, and voice cloning, which uses AI to accurately mimic a person’s voice, can be maliciously used to spread misinformation, manipulate public opinion, and disrupt elections. For instance, a deepfake video or a voice-cloned robocall could be used to spread false information about a candidate, misleading voters and influencing the outcome of an election.
To combat the potential misuses of AI in elections, it is imperative to implement several safeguards. Firstly, stricter regulations around the use of AI in political campaigns are needed. Secondly, the development and implementation of AI detection technologies are crucial to identify and flag deepfakes and voice-cloned content. Lastly, public awareness campaigns are essential to educate voters about the existence of these technologies and the potential risks they pose.
As we approach the upcoming elections, it is crucial to acknowledge the potential benefits of AI while also highlighting the risks. By putting the necessary safeguards in place and promoting public awareness, we can leverage the power of AI responsibly and ensure the integrity of our democratic processes.